The purpose of the board's activities is to organize marketing and professional orientation activities that have a positive effect on the formation of the university brand.

The main tasks of the board:

• Establishing relations with regional education departments of the Republic of Kazakhstan and city education departments;
• Targeted work with Kazakhstani schools and communication with the administration in terms of education;
• Organization and holding of meetings for graduates of educational organizations providing general secondary education and vocational secondary education and their parents;
• Organization and holding of Open Days and excursions inside the University for students of educational organizations providing general secondary education and vocational secondary education;
• Participation in annual international and republican educational exhibitions - conducting quality information and explanatory work, providing applicants and parents with complete and comprehensive information on admission to Dulati, as well as participating in other professional orientation events;
• Advise applicants on the procedure of admission and preparation of documents through the telephone line of the call center, the University's website and social networks;
• Dissemination of complete, comprehensive and reliable information about the University, as well as the terms of admission, opportunities to participate in contests for awarding state and internal grants;
• Distribution and publication of newsletters in order to attract applicants and create conditions for the University's position in the market of educational services;
• Inform the public about the activities of the University, educational programs and advantages of studying at the University;
• Attract as many target audiences as possible to study at the university;
• Forming a positive image of the university that reflects its competitive advantages;
• Preparation of media materials (presentations, video, posters/stands, posters), development of handouts, provision of media materials for professional orientation events;
• Development and implementation of a system of activities on formation, development and promotion of the University brand in the education market, as well as strengthening the reputation of the University;
• Establishment of mutual cooperation between faculties and industry on integration of new educational programs in the market;
• Conducting a survey among graduates and students of general secondary education and vocational secondary educational institutions, as well as analyzing consumer opinion about the educational services of the University.